TIP OF THE ICEBERG
Advertising is pervasive. Yes, pervasive; an ugly word to describe an ugly phenomenon. We live during an era of advertisement proliferation, where pitch lines and promotions are fed into our homes and devices, going largely forgotten by our already distracted minds. Why are these ads forgotten? Why do we place a negative connotation on the word ad? Why are we so eager to press the "skip" button on YouTube ads? Because modern ads have no depth. They show only the tip of the iceberg; the generic showcase that is unable to eclipse the surface of a business. Breaking from the pack, the ORIGINs product brings you beneath the opaque waterline, making visible the larger story lying beneath. We invite the audience past the hard-top counter and cash register and into the heart of a business.
